Tuesday, November 25, 2025

With their third single Tulpa is trying to get in your head

By Henry Lipput

Is someone said to you "You're so sad and I don't know why" a number of times would you start to wonder if you really were sad? Or is someone just trying to mess with your head?



On the dreamy, hypnotic  "PSYOPs," Tulup's third single before the release of their terrific debut album Monster of the Week (Skep Wax Records) on Friday, singer Josie Kirk repeats these words in the song. If it wasn't for her gentle vocal the song would be extremely menacing. (Just imagine these lyrics being sung by Lou Reed -- never mind I've already done it and I might not be able to sleep for the rest of the week.)

There's also another mantra-like phrase "You're in love and I don't know why" repeated but at the end of the song Kirk sings "Feel so sad and I don't know why." Has she been projecting the whole time?

Enjoy the video: